Parksons Cartamundi, a leading player in the evolving world of playing cards worldwide, is excited to announce the arrival of the iconic Bicycle® brand in India. This strategic partnership marks a significant milestone as the iconic American brand makes its grand entry into the vibrant Indian market, starting with the card-enthusiast state of Gujarat.
Renowned for its unparalleled quality, craftsmanship, and almost 140-year legacy, Bicycle® is set to redefine the card-playing experience for Indian consumers. The brand’s arrival coincides with the auspicious occasion of Janmashtami, a perfect time to bring families together and celebrate the joy of card games.
To celebrate the launch as well as increase the awareness of Bicycle®, both Bicycle® and Parksons Cartamundi have planned a series of exciting activations to engage with the consumers in Gujarat. These activities include captivating magic shows and engaging kiosk events hosted from a branded Bicycle® van. The van will tour premium Ahmedabad locations like Revati Towers, while also offering experiences at select retail counters including Toy Stories, Toyzapp, and Apple Stationary etc. Moreover, the highlight of the campaign is the “Evening with Bicycle” community event, inviting families to come together and rediscover the joy of card games.
Speaking about the activation, Mr. Kapil Kejriwal, CEO & MD, Parksons Cartamundi Private, Limited, said, “We are incredibly excited to bring the legendary Bicycle brand to the Indian market, particularly to the vibrant state of Gujarat. With its deep-rooted love for card games, especially during festive occasions like Janmashtami, Gujarat provides an ideal market for this iconic brand. Card games have always been a cherished part of these festive gatherings. We are eager to bring Bicycle, the world’s No. 1 brand, made in the US and available in over 80 countries, to India, aiming to enhance the consumer experience and elevate the card gaming culture here. We believe this collaboration will mark the beginning of a new era in card gaming in India.”
Stefaan Merckx, Group CEO, Cartamundi further added, “We are thrilled to introduce the Bicycle® brand to Indian consumers, offering them an unmatched experience in playing cards. India’s deep-rooted passion for games and its rich cultural heritage make it the perfect stage for us to share the magic of Bicycle®. Our longstanding commitment to quality and innovation aligns perfect with the aspirations of Indian consumers. This partnership represents a pivotal moment as we expand our global presence, bringing the timeless joy of card games to a new generation. Beyond providing exceptional products, we are dedicated to enriching the lives of Indian families by promoting the social and cognitive benefits of card play.”
This collaboration between Parksons Cartamundi and Bicycle® marks the beginning of an exciting journey to captivate the Indian market with a product that combines tradition, quality, and innovation.
Although proudly made in the USA, Bicycle’s entry into India’s premium market draws deeply from India’s rich cultural heritage. With the Gujarati community’s taste and entrepreneurial spirit as well as the deep cultural significance of card games during Indian festive occasions, there is a strong demand for high-quality playing cards. Through this partnership, Parksons Cartamundi and Bicycle® aim to cater to this evolving consumer landscape by offering a product that embodies both tradition and modernity.
Key Features of Bicycle® Playing Cards:
- World’s No. 1 Playing Card Brand: A testament to its superior quality and popularity.
- Made in the USA: Ensures adherence to stringent quality standards.
- Preferred Choice of Magicians: A symbol of trust and performance.
- Air Cushion Finish: Enables smooth and effortless shuffling for an enhanced playing experience.
About Parksons Cartamundi:
Established through a strategic joint venture between Parksons and Cartamundi, a pioneer and the world leader in the playing cards segment, Parksons Cartamundi Pvt. Ltd. is a prominent player in the gaming and entertainment business. Parksons Cartamundi Pvt. Ltd. aims to provide unique and superior card games, toys, and collectibles by utilizing its long-term experience and specialized technical and market knowledge. Its cutting-edge manufacturing facilities are located in Pardi, Gujarat, showcases an unparalleled craftsmanship in their production processes. Through its varied portfolio, which is painstakingly and passionately created, the company hopes to evoke happiness and a sense of community. Their Head office is in Mumbai.
For further information, please contact:
Madison PR
Mitesh Solanki
Senior Account Executive
Mob: 7977703842
Email: mitesh.solanki@madisonpr.in
