Cartamundi sets up global fund to support local communities

The fund will support projects in the different countries in which Cartamundi operates. “With this fund, we want to give back to the communities in which we live and operate,” says Stefaan Merckx, CEO of the Cartamundi Group.

The new fund mainly aims to help children and youth between 1 and 18 years old. “Through this fund, we want to invest in their future and help the next generations. Our projects will offer support to learn and grow, as well as the basic skills to lead a full and rewarding life,” explains Stefaan Merckx.

Built on health, sociability and education

With the mission “Sharing the magic of caring for people”, the Cartamundi Global Fund will focus on projects that contribute to better health, sociability and education. The first, health, comprises mental fitness and development of all people in society.

Ana Carolina Gonçalves, EVP Latin America at Cartamundi explains: “Lately, there’s been an increased need for emotional support. Our fund supports projects that strengthen the mental health of children and adolescents. By teaching them how to take care of themselves mentally, we combat the risk of social isolation.”
By supporting sociability, Cartamundi improves social cohesion between generations, cultures and societies. The last pillar is education. Cartamundi encourages disadvantaged groups to develop their talents. “Our fund will align its support to children’s needs in specific regions.
The fund also aims to enhance the community feeling of all Cartamundi employees. “We will encourage our colleagues to become socially engaged. Employees are free to suggest projects that are close to their hearts.”

Long-term partnerships

The idea for a global fund was born out of a desire to support local communities on a long-term basis. “We don’t just want to donate money. We strive to work together and bring sustainable solutions to the table,” says An Christiaen, Corporate Social Responsibility Manager at Cartamundi

In the King Baudouin Foundation (KBF), Cartamundi found the right partner. “By cooperating with KBF, we can rest assured that every penny will go to the people who need them most.”

Nicolas Bastenie, philanthropy advisor at KBF, is delighted to set up the fund with Cartamundi: “We’re always pleased when more and better philanthropy can be done. The Global Cartamundi Fund will certainly do its part. We created the fund through intense dialogue. And we appreciate that Cartamundi took the time to reflect on its values and ambitions. We’re at the beginning of a beautiful story, where the international nature and local presence of both our organizations will show their full potential.”

A year of positive contributions

Why is the fund launched now? “In 2020 we were supposed to celebrate 50 years of Cartamundi,” says Stefaan. “But when Covid-19 struck, we knew we had to shift our priorities. We decided to bring the global fund to life before the end of the year, to make a positive contribution,” says Stefaan Merckx.
Earlier this year, Cartamundi factories in the USA produced face shields , while the plant in Ireland assembled medical test kits. In July, Cartamundi set up the joint venture Medimundi with the University of Antwerp, Cloostermans and a private investor, to alleviate the need for FFP2 respirators in Belgian healthcare.

Stefaan Merckx: “Our idea of success goes beyond economic profit. We want to make a difference to people, environment and society. By founding the Cartamundi Global Fund, we’re one step closer to fulfilling that ambition.”

Financial, social and ecological profit can grow side-by-side

The Cartamundi mission is ‘Sharing the Magic of Playing Together’ while operating a business which is respected, profitable, promotes sustainability and values people. Our games connect us to people, communities and their environment.

So we need to take responsibility, in every way we can. Because of that, we don’t just limit our success to financial profit. Instead, we keep our eyes on three goals – being relevant to our people, being relevant to our markets and society, and being sustainable and profitable.

Read more about the progress we make in this area in our first “Good Neighbor Report“.

Project call 2021

The entry date of the project call 2021 has been closed on the 15th of September. Mid October we will announce which projects will be supported during the next 12 months.

The Cartamundi Global Fund will launch its next call for application in May 2022. If you want us to keep you posted on this call, please do leave your details here.


Financial Support

Financial donations to the Cartamundi Global Fund are accepted through the online donation page of the King Baoudoin Foundation.
We accept donations from the countries mentionned on the webpage. Facilitation of tax-efficient donations will be done directly by the King Baoudoin Foundation and their European partner Transnational Giving Europe.

Online Donation Cartamundi Global Fund