Cartamundi is the worldwide leader in “play” solutions, such as playing cards, card & board games, and collectibles & trading card games. Its team of nearly 3,000 people is united in providing every person the possibility to “Live Different, Play Different.” To achieve this, the family-owned company, headquartered in Belgium, operates a global network of design and sales offices and manufacturing facilities, stretching from the US, over Latin America and Europe, to Japan. 

The company houses a global brand portfolio that includes a suite of heritage brands such as Bicycle®, Bee®, Copag®, Shuffle® and many locally loved brands. At the same time, Cartamundi is a trusted manufacturing and distribution solutions partner for leading toy and entertainment companies. 

Given the Cartamundi printing presses have been running since 1765, the company draws on a rich tradition, whilst at the same time stimulating innovation in digital and hybrid experiences to stay relevant today and tomorrow. 

Cartamundi pursues a strategy of sustainable and profitable growth whilst preserving our planet and the company in excellent condition for generations to come. 

Learn more about what we do at https://www.cartamundi.com and follow us on LinkedIn via www.linkedin.com/company/cartamundi 

Marketing Manager APAC

As our Regional Marketing Manager for APAC, you will play a pivotal role in shaping the future of some of the world’s most iconic playing card and board game brands. Based in Singapore, you will lead the development and execution of strategic marketing initiatives that strengthen our presence across the region. This is a highly visible position where your creativity, commercial mindset, and leadership will directly influence brand growth, product strategy, and market expansion. You will collaborate closely with cross‑functional teams and partners to bring meaningful, consumer‑driven experiences to life—always guided by our belief that the world is better with play.

Your function:

• Develop and execute the regional marketing strategy across APAC, ensuring strong brand visibility and consistent messaging across ATL, BTL, digital, PR, and retail channels.
  
  
• Lead annual marketing planning, brand campaigns, and channel‑specific initiatives that drive awareness, engagement, and commercial growth.
  
  
• Strengthen our direct‑to‑consumer presence by managing catalog strategy, pricing, promotions, and performance marketing.
  
  
• Partner closely with Sales to support key accounts with tailored marketing materials, activation plans, and in‑market enablement.
  
  
• Manage regional marketing budgets, agency partners, and a growing marketing team to deliver high‑quality campaigns.
  
  
• Own the full product lifecycle—from concept development to market launch—ensuring regional relevance, competitive pricing, and strong P&L alignment.
  
  
• Conduct market and consumer research to identify trends, uncover opportunities, and translate insights into actionable brand and product strategies.

Your profile:

• You bring a solid foundation in consumer marketing, supported by a relevant degree and at least 3+ years of experience—ideally gained in a regional or international environment.
• You have a proven ability to build and execute brand strategies that deliver measurable commercial impact, from awareness to profitability.
  
  
• You’re commercially sharp and understand how to translate marketing activities into real business outcomes, supported by a strong grasp of financial metrics such as ROI, margins, and P&L performance.
  
  
• You’re confident working across digital and traditional channels, with hands‑on experience running integrated consumer campaigns from strategy to execution and evaluation.
  
  
• You understand trade and e‑commerce dynamics and know how consumers behave, shop, and spend across different markets.
  
  
• You’re analytical by nature, comfortable working with data, and familiar with tools like Excel and Power BI to support decision‑
  
  
• You excel at managing multiple projects, aligning stakeholders, and keeping momentum in fast‑moving environments.
  
  
• You communicate clearly, collaborate easily across teams, and bring a structured, solution‑oriented mindset to your work.
  
  
• Experience working within a multinational company is an advantage and helps you navigate complex, cross‑functional settings with ease.
  
  
• You are located in Singapore or South Korea

Our offer:

• A competitive salary package complemented by performance‑based bonuses.
  
  
• Comprehensive health, dental, and life insurance coverage.
  
  
• Exposure to global best practices and opportunities for continuous professional development.
  
  
• A dynamic, flexible work environment that values collaboration, innovation, and creative thinking.
  
  
• The chance to shape the future of beloved global brands in one of the world’s most exciting and diverse regions.

Interested?

Are you ready for a new challenge? Surf to www.cartamundi.com/nl/careers and apply online. We look forward to receiving your resume and application letter.

Contact 

Cartamundi Job Team t.a.v Nathalie Oeyen

jobs@cartamundi.com

Visbeekstraat 22 - 2300 Turnhout - Tel.: +32 14 63 66 69