Cartamundi -

At Cartamundi, we believe in the power of play. Our purpose is “Sharing the Magic of Playing together.”

We are a world leader in games, with a portfolio including iconic brands such as Bicycle®, Bee®, COPAG®, and Shuffle®. We also partner with global toy companies, producing board games and trading card games for Hasbro – including Monopoly® – Mattel, and The Pokémon Company, among others.

Cartamundi was established in 1970 in Turnhout, Belgium; a joint venture of two family shareholders, each owning 50% to this day, now headed up by the 7^th generation. Our company has been growing continuously, reaching sales of €500m in 2020.

Our investments in manufacturing and innovation are in step with emerging trends and technologies. The recent launch of Cartamundi Digital Ventures significantly extends our scope to digital games and e-sports, a fast-growing market. And we have a Global R&D Center in Turnhout, setting the group’s research and development pace worldwide.

Today, we operate 13 manufacturing facilities in 12 countries: Belgium, France, Spain, Germany, Ireland, the US, Canada, Mexico, Brazil, India, Japan, and China. 2,800 Employees worldwide work together as One Group, One Team.

Global Insights Lead

Position Overview:
Cartamundi is seeking a dynamic Global Insights Lead to join our team. Reporting directly to the Global Chief Marketing Officer, the Global Insights Lead will play a pivotal role in shaping the strategic direction of our brands through data-driven insights and analysis. The core work is to identify and activate growth opportunities for the strategic brands among the key user communities, in the main markets across the Americas, Europe and Asia. The successful candidate will be a strategic thinker with a deep understanding of consumer behavior and market dynamics, coupled with a proven track record of success in insights generation and brand management.

Key Responsibilities:

1. Brand Health Tracking: Develop and implement brand health tracking systems to monitor and measure brand performance metrics across global markets, providing actionable insights to drive brand strategy.
   
   
2. Globalization of Strategic Brands: Help lead the globalization efforts of strategic brands, ensuring consistent brand positioning and messaging while adapting to local market nuances and preferences.
   
   
3. Insights Generation: Utilize a combination of primary and secondary research methodologies to generate actionable insights into consumer behavior, market trends, and competitive landscape.
   
   
4. Data Analysis and Interpretation: Analyze complex datasets to extract meaningful insights and trends, translating findings into actionable recommendations for brand strategy and marketing initiatives. This includes translating shopper and retail market intelligence into clear and actionable business recommendations that drive measurable impact.
   
   
5. Communication and Storytelling: Translate complex inputs from ad-hoc research, brand health, and sales trackers into simple yet compelling stories that resonate with internal and external stakeholders.
   
   
6. Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product development, sales, and operations, to integrate insights into business strategies and initiatives.
   
   
7. Brand Strategy Development: Contribute to the development of brand strategies and marketing plans based on insights gathered, ensuring alignment with overall business objectives.
   
   
8. Stakeholder Engagement: Build and maintain strong relationships with internal and external stakeholders, including marketing teams, agencies, and research partners, to drive alignment and execution of brand strategies.
   
   
9. Continuous Improvement: Stay abreast of emerging trends, technologies, and best practices in insights generation and brand management, driving continuous improvement and innovation within the organization.

Qualifications:

• Bachelor's degree in marketing, business administration, market research, or related field; advanced degree preferred.
• 10+ years of experience in insights generation, strategic brand management, or related roles, preferably within the entertainment or consumer products industry.
• Proven track record of success in setting up brand health trackers, globalizing strategic brands, and driving brand performance.
• Proven experience with shopper and retail market intelligence data from suppliers like Circana, driving strategic insights and decision-making.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex information clearly and persuasively, and to tell compelling stories.
• Strategic mindset with the ability to think critically and make data-driven decisions.
• Proficiency in market research tools and software.
• Experience with Performance Marketing and DTC environments is a strong plus

Why Join Us:

At Cartamundi, we're seeking passionate, analytical, and creative individuals to join our team. With leading brands like Bicycle and Bee, we've been shaping the gaming and entertainment industry for over 140 years. These brands represent quality, tradition, and innovation.

We also cherish local legacy brands like Fournier and ASS, each steeped in history and nostalgia. While Grimaud, a luxury brand with centuries of heritage, continues to elevate the market with sophistication.

But we're not just about tradition. With innovative digital propositions like HRO and our commitment to digital transformation, we're revolutionizing the gaming experience for the modern era. At Cartamundi, we're forward-thinking, embracing technology and creativity to stay ahead of the curve.

Join us and be part of a dynamic team that's shaping the future of play and imagination. Together, let's redefine what it means to be a leader in the playing cards and entertainment industry.

Interested?

Are you ready for a new challenge?

We look forward to receiving your resume and application letter.

Contact 

Cartamundi Job Team t.a.v Nathalie Oeyen

jobs@cartamundi.com

Visbeekstraat 22 - 2300 Turnhout - Tel.: +32 14 63 66 69